Marketing Campaigns Process Playbook

This detailed playbook provides marketing professionals with a structured framework for managing marketing campaigns.
It includes:
– Step-by-Step Process Flow: Outlines essential subprocesses such as Campaign Planning, Campaign Execution, and Campaign Evaluation, with clear actions, decision points, and error-handling procedures to ensure campaigns are planned, executed, and evaluated effectively.
– RACI Framework: Clearly defines roles and responsibilities for each task in the marketing campaign process, ensuring that project managers, marketing specialists, finance managers, and stakeholders are accountable and engaged at every stage.