Market Expansion Process Playbook

This detailed playbook provides business development professionals, marketing managers, and strategy managers with a structured framework for managing market expansion within an organisation.
It includes:
– Step-by-Step Process Flow: Outlines essential subprocesses such as Market Research, Strategy Development, Implementation, and Evaluation and Optimisation, with clear actions, decision points, and feedback mechanisms to ensure effective market entry, sustainable growth, and continuous improvement.
– RACI Framework: Clearly defines roles and responsibilities for each task in the market expansion process, ensuring that market analysts, strategy managers, operations managers, marketing managers, and stakeholders are accountable and engaged at every stage. This structured approach fosters transparency, informed decision-making, and alignment with the organisation’s broader growth objectives.