Data Analytics and Business Intelligence Process Playbook

This detailed playbook provides marketing professionals, data analysts, and business intelligence specialists with a structured framework for managing data-driven marketing strategies.
It includes:
– Step-by-Step Process Flow: Outlines key subprocesses—Defining Objectives and KPIs, Data Collection and Integration, Data Analysis and Insight Extraction, Strategy Implementation and Monitoring, and Feedback and Continuous Improvement. Each subprocess is accompanied by specific tasks, decision points, and error-handling procedures to ensure consistency and accuracy.
– RACI Framework: Clarifies roles and responsibilities within the data analytics and business intelligence workflow, ensuring that marketing managers, data analysts, creative teams, and stakeholders are appropriately involved and accountable at each stage of the process.