Content Marketing Process Playbook

This detailed playbook provides marketing professionals with a structured framework for managing content marketing campaigns.
It includes:
– Step-by-Step Process Flow: Outlines essential subprocesses such as Content Planning, Content Creation, and Content Distribution, with clear actions, decision points, and error-handling procedures to ensure efficient planning, development, and distribution of high-quality content.
– RACI Framework: Clearly defines roles and responsibilities for each task in the content marketing process, ensuring that content managers, content creators, quality assurance specialists, and marketing coordinators are accountable and engaged at every stage.